Head of Marketing

About this role

Lead marketing strategy and execution across Town Web, HeyGov, and ClerkMinutes, with success measured by qualified pipeline and revenue. This hands-on role combines creative campaigns, full-channel execution, lifecycle marketing, and team leadership in a bootstrapped B2B SaaS company.

About the company

Town Web builds municipal websites and clerk software that help local governments publish information, collect payments, and manage meeting minutes.

What you'll do

• Set portfolio-wide marketing strategy, positioning, and EOS operating cadence
• Build qualified sales pipeline through targeted campaigns and other demand-generation initiatives
• Execute marketing across conferences, webinars, direct mail, PR, outbound, digital, and paid channels
• Own lifecycle marketing, tracking, technology, and attribution from first touch through conversion
• Review and maintain quality across copy, design, campaigns, and launches
• Partner with Product and Sales on launches, beta recruitment, pilots, and product releases

What we're looking for

• Experience leading a marketing function and being accountable for results
• Demonstrated success making a traditional or crowded category stand out through creative marketing
• Hands-on paid acquisition experience across Meta, Google, LinkedIn, and Bing
• Experience directing AI tools for SEO and GEO, with enough coding ability to build or fix small things
• Experience with direct mail, paid ads, conferences, PR, or other high-attention channels; willingness to travel
• B2B SaaS marketing experience and experience managing employees, contractors, and agencies
• Comfort working hands-on, using AI tools, and collaborating with a highly creative founder

Nice to have

• GovTech or public-sector experience
• Marketing multiple products simultaneously
• Experience building measurement and attribution from limited foundations
• Familiarity with EOS

Hiring process

1. Complete the required CultureIndex Survey