Head of Marketing, Japan

About this role

Lead Stripe’s Japan marketing strategy and field marketing function, building a team and driving growth across customer segments. The role owns funnel, pipeline, revenue, customer growth, and retention outcomes while working closely with Sales and APAC marketing. It also involves establishing responsible AI-enabled marketing workflows.

About the company

Stripe provides payment infrastructure and financial tools that help businesses accept payments, manage subscriptions, and move money globally. It serves startups through large enterprises with APIs for online and in-person commerce.

The team

Japan Marketing team, partnering with Japan GTM and Asia Pacific demand generation and product marketing.

What you'll do

• Lead marketing strategy across enterprise, digital-native, platform, small-business, and startup segments.
• Own funnel, pipeline, revenue, customer growth, and retention metrics.
• Partner with Sales leadership and Sales Development to plan and grow pipeline.
• Develop and execute full-funnel campaigns, ABM, prospecting programs, and field events.
• Coordinate with APAC teams on targeting, segmentation, and localized content.
• Measure and optimize program performance, and share effective practices.
• Establish the team’s AI-enabled operating model and coach team members on responsible adoption.

What we're looking for

• 10+ years of B2B marketing experience leading Japan marketing across multiple customer segments.
• At least 5 years of experience managing and developing teams.
• Track record of delivering Japan B2B marketing strategies against funnel metrics and KPIs.
• Strong written and verbal Japanese and English communication skills.
• Experience partnering closely with Sales and global marketing teams.
• Experience with content localization, content marketing, events, partnerships, and multi-touch demand campaigns.
• Experience leveraging agencies or contractors and familiarity with CRM, ABM, email marketing, and marketing technology.
• Hands-on B2B marketing AI experience, including evaluating output quality and risk and helping teams adopt workflows.

Nice to have

• Experience marketing cloud services or software solutions.
• Experience across startup and enterprise customer segments.
• Knowledge of payments, fintech, ecommerce, and partner ecosystems.
• Experience delivering programs with consulting and technology partners.
• Startup mindset, strong analytical skills, and ability to manage complex projects.

Benefits

• Equity may be included.
• Company bonus or sales commissions/bonuses may be included.
• Retirement plans, health benefits, and wellness stipends may be available.