110K–221K USD / year
Head of Organic Growth, Kraken Pro
MarketingRemote — United States
Published on 2026-10-15
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About this role
Kraken is looking for a Head of Organic Growth to increase the visibility and user acquisition for Kraken Pro. This role involves developing strategies across various channels such as SEO, content, and social media while focusing on user experience and conversion rates. The ideal candidate will have a strong background in B2C growth marketing, especially in fintech or crypto.
About the company
Kraken is a leading cryptocurrency exchange that provides a platform for buying, selling, and trading a diverse range of digital assets. The company focuses on compliance, security, and innovative financial solutions to serve both individual and institutional clients.
The team
Marketing, Growth
What you'll do
- Own organic acquisition strategy
- Map conversion funnels and report on drop-off points
- Improve user experience across the platform
- Lead and coach a small marketing team
- Conduct experiments to optimize growth strategies
What we're looking for
- 5+ years in B2C acquisition or growth marketing
- Strong understanding of user experience
- High proficiency in data analysis
- Familiarity with trading culture and language
- Leadership skills to align cross-functional teams
Nice to have
- Experience in fintech, crypto, or trading
- Proficiency in utilizing AI tools for marketing