Head of Social

About this role

Lead Substack’s social presence and make social a driver of creator growth, reader discovery, and brand credibility. Set platform strategies, build and manage a small multidisciplinary team, and stay involved in shaping day-to-day content.

About the company

Substack is a publishing platform for independent writers and creators to run paid newsletters and grow audiences. It serves creators and media businesses monetizing direct subscriber relationships.

The team

Brand & Communications team; reports to the Head of Brand & Communications.

What you'll do

• Hire, manage, and develop a multidisciplinary social team.
• Develop a consistent brand voice and execute daily storytelling and campaign moments.
• Build a rapid-response strategy for relevant stories.
• Work with Editorial and Partnerships to spotlight creators.
• Partner with Product and Growth to tell stories about launches and features.
• Define and report social metrics tied to business outcomes; use testing and audience insights to refine strategy.

What we're looking for

• 8+ years of social media experience, including 3+ years leading teams.
• Track record of building a recognizable social voice and growing an audience.
• Strong editorial judgment and excellent writing and communication skills.
• Deep familiarity with social platforms, including short-form video and text-first feeds.
• Data-literate approach to setting goals, testing, and reporting.
• Genuine interest in independent media and creator culture.

Nice to have

• Experience in media, publishing, the creator economy, or consumer technology.
• Being a Substack creator.

Benefits

• Equity
• Exceptional benefits