Integrated Campaigns Manager

About this role

Own and execute demand generation and account-based marketing campaigns for strategic enterprise accounts. The role combines campaign strategy and copywriting with hands-on delivery across email, webinars, offers, and other channels, using performance data to improve pipeline outcomes.

About the company

Cursor builds an AI coding editor and agent workflows that help developers write and ship software faster. It serves software teams looking for tighter AI assistance inside the IDE.

The team

Marketing

What you'll do

• Design ABM programs for strategic account clusters and scale successful plays across broader prospect and customer segments.
• Map account buying groups and tailor campaigns using account intelligence, intent, and usage signals.
• Develop campaign narratives, offers, and copy for emails, landing pages, ads, briefs, and account-specific content.
• Plan and produce webinars, workshops, and executive roundtables from concept through follow-up.
• Create and manage demand-generation offers, coordinating targeting, sales follow-up, vendors, fulfillment, and budgets.
• Build and optimize segmented email nurture programs in partnership with lifecycle and email owners.
• Coordinate campaign deliverables, timelines, and launch checklists with design, web, operations, and sales.
• Report campaign performance, share learnings, and recommend optimizations.

What we're looking for

• 3–5 years of experience in B2B marketing, demand generation, or marketing operations.
• Hands-on experience supporting ABM or integrated campaigns for enterprise or technical audiences.
• Strong writing and storytelling skills, including copy that engages engineering leaders.
• Understanding of account selection, buying groups, and multithreading in enterprise deals.
• Strong organization and ability to manage multiple deliverables and deadlines.
• Ability to collaborate effectively with sales and turn loosely defined plans into shipped campaigns.
• Curiosity about AI and developer tools, and regular use of AI in your workflow.
• A track record of campaigns with measurable results and writing samples.

Nice to have

• Experience running webinars, direct-mail or meeting-maker programs, and email nurture.
• Familiarity with Salesforce, marketing automation and webinar platforms, gifting or direct-mail platforms, Clay, or ABM and intent platforms.
• Experience with verticalized or persona-specific go-to-market motions.
• Experience using AI coding tools to query data.