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KOL Lead, Netherlands & Germany
MarketingRemote — Netherlands
Published on 2026-09-29
These details were extracted automatically from the original listing. They may not be complete or fully up to date — it's worth checking the original job post.
About this role
This role involves building and scaling a network of key opinion leaders (KOLs) and influencers in the Netherlands and Germany for Kraken Pro. The successful candidate will drive user acquisition through partnerships and manage relationships end-to-end with local KOLs.
About the company
Kraken is a leading cryptocurrency exchange that provides a platform for buying, selling, and trading a diverse range of digital assets. The company focuses on compliance, security, and innovative financial solutions to serve both individual and institutional clients.
What you'll do
- Build and scale a KOL network from scratch
- Drive trading user acquisition through influencer partnerships
- Own end-to-end relationship management with local KOLs
- Represent Kraken Pro's derivatives suite to regional creators
- Fix execution issues impacting program performance
- Set and own regional KOL acquisition targets
What we're looking for
- Proven track record building KOL networks in NL/DE
- Fluent in Dutch and/or German
- Experience in acquiring trading users at scale
- Hands-on problem-solving approach
- Understanding of derivatives and trading products
- Strong negotiation skills with creators/KOLs
Nice to have
- Existing network of crypto KOLs in NL/DE
- Prior experience in a KOL or influencer marketing role at a crypto exchange