139K–235K USD / year
Lead, Community Growth Marketing Manager
MarketingRemote — Canada, United States
Published on 2026-11-06
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About this role
Lead community strategy and marketing for GitLab’s community portfolio, with a focus on the Software Engineering Leadership Forum (SELF). Build member experiences and programs that grow participation, advocacy, and customer engagement, supporting GitLab’s growth flywheel.
About the company
GitLab is a DevSecOps platform that brings source control, CI/CD, security, and project management into a single application. It helps engineering teams plan, build, secure, and ship software faster.
The team
Growth Community Programs team
What you'll do
- Develop SELF’s strategy and plans to grow its audience, engagement, and advocacy.
- Lead SELF event and chapter programming, including audience experience, agendas, speakers, and follow-up.
- Design member journeys across invitations, onboarding, events, and ongoing engagement.
- Build an annual community programming and marketing calendar aligned with broader marketing priorities.
- Use AI to improve community workflows, feedback analysis, personalization, and decision-making.
- Partner with Sales and Customer Success to engage priority accounts and customer champions.
- Measure and improve membership growth, participation, activation, retention, satisfaction, and advocacy.
What we're looking for
- Experience building or scaling communities, membership programs, or peer networks.
- Ability to translate strategy into growth plans, programming calendars, and member journeys.
- Understanding of how community, customer engagement, advocacy, and account growth connect.
- Experience partnering with Sales to identify priority accounts and customer champions.
- Experience planning and delivering virtual and in-person community events.
- Familiarity with lifecycle marketing, marketing automation, CRM systems, web analytics, or campaign measurement.
- Strong cross-functional collaboration and writing skills.
- Ability to use research, feedback, engagement data, and marketing results to improve programs.
Benefits
- Flexible paid time off
- Equity compensation and employee stock purchase plan
- Parental leave
- Growth and development fund
- Benefits supporting health, finances, and well-being
- Team member resource groups