Lead Partner Marketing Manager

About this role

Own and scale partner marketing programs that generate demand and pipeline across Oyster’s global partner ecosystem. This autonomous individual-contributor role manages an existing program portfolio and budget, builds measurable go-to-market motions, and works closely with Channel and Marketing.

About the company

Oyster is a global employment platform that lets companies hire, pay, and manage workers in other countries through employer-of-record and related services.

The team

Go To Market, Marketing, Partner Marketing; partners closely with the Director of Demand and Growth.

What you'll do

• Design, execute, and measure partner marketing programs across the ecosystem.
• Develop programs that market to partners, with partners, and through partners.
• Review existing commitments and programs for performance, cost, and strategic fit.
• Own partner marketing, co-marketing, and MDF budget allocation and demonstrate return.
• Build partner segmentation, positioning, messaging, and repeatable operating models.
• Align Channel, Marketing, Sales, Product Marketing, Content, and Revenue Operations.
• Report on partner-sourced and influenced pipeline, engagement, and program ROI.
• Use AI and automation to improve targeting, execution, and insights.

What we're looking for

• Experience owning measurable partner or ecosystem marketing programs from strategy through reporting.
• Understanding of marketing to, with, and through partners.
• Ability to connect marketing activity to pipeline and explain attribution limitations.
• Strong cross-functional collaboration across partnerships, marketing, sales, and revenue operations.
• Experience managing a program portfolio and making evidence-based investment decisions.
• Sound budget judgment and ability to adapt programs across partner types, audiences, and regions.
• AI-native working style, including attention to quality, privacy, and governance risks.
• Comfort working independently in a remote, asynchronous environment.

Nice to have

• B2B SaaS, HR technology, global employment, or partner-led ecosystem experience.
• Experience marketing with technology partners.
• Experience building an early-stage partner marketing function or measurement model.
• Familiarity with PRM, marketing automation, CRM, attribution, and analytics tools.
• Experience supporting global programs across regions and time zones.

Benefits

• 40 days off per year, including holidays and vacation, or more where locally required.
• At least three months of paid parental leave.
• Monthly wellbeing allowance and mental health support.
• Work-from-home equipment stipend.
• Equity offered in some location-based compensation tiers.