Lead Product Marketing Manager - Verticals

About this role

The Lead Product Marketing Manager at Ramp will develop and execute vertical go-to-market strategies focusing on construction, nonprofits, and the public sector. This role involves understanding market dynamics, influencing product development, and improving sales outcomes.

About the company

Ramp is a financial automation platform that provides companies with tools to manage expenses, optimize procurement, and improve financial workflows. It serves businesses looking to streamline their financial processes and enhance visibility into spending.

What you'll do

• Set the vertical portfolio strategy and define business cases
• Own the vertical business metrics and scorecard
• Become an expert in financial workflows and buying dynamics
• Influence the product roadmap based on market evidence
• Define go-to-market strategy including audience and positioning
• Lead market-facing programs and represent Ramp in the industry
• Create industry-specific narratives around Ramp's offerings

What we're looking for

• 7+ years of experience in B2B software or product marketing
• Experience building go-to-market strategies for specific industries
• Familiarity with construction or accounting workflows
• Ability to influence product strategy with market evidence
• Strong data literacy and analytical skills
• Exceptional written and verbal communication skills
• Proven leadership across multiple teams without formal authority

Nice to have

• Experience in vertical SaaS for construction or nonprofits
• Familiarity with construction ERPs or accounting software
• Background in multi-product platform marketing
• Existing relationships with industry leaders and operators

Benefits

• Flexible PTO
• Health and wellness stipend
• 100% medical, dental & vision coverage for employees
• 401(k) with employer match
• Parental leave of up to 16 weeks at 100% pay