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Lifecycle Marketing Manager
MarketingHybrid — New York City
Published on 2026-09-11
These details were extracted automatically from the original listing. They may not be complete or fully up to date — it's worth checking the original job post.
About this role
Abacum is looking for a Lifecycle Marketing Manager to lead lifecycle marketing initiatives, designing programs to nurture leads from initial interest to conversion. This is a build role where you will have the opportunity to create and measure marketing strategies while collaborating closely with the sales team.
About the company
Abacum is an FP&A platform for finance teams at growing companies. It helps leaders plan, forecast, and report with connected financial workflows.
What you'll do
- Own lifecycle programs from first interest to sales conversations
- Design nurture tracks based on lead evaluation stages
- Define criteria for lead readiness for sales
- Connect engagement signals to follow-up programs
- Manage marketing automation stack day to day
- Report on conversion metrics for lifecycle stages
- Continuously test offers and audience targeting
What we're looking for
- Lifecycle marketing experience at a B2B company
- Strong analytical skills and understanding of data models
- 5-6 years hands-on HubSpot experience
- Desire to manage the entire lifecycle marketing surface
- Focus on conversion metrics
- Experience collaborating with sales teams
- Based in New York City
Nice to have
- Experience marketing to finance teams
- Ability to write SQL or work with data warehouses
Benefits
- Competitive compensation including equity package
- Competitive vacation policy
- Medical insurance
- L&D budget
- Access to a wellness platform
- Language courses