Lifecycle Marketing Manager

About this role

Own and optimize lifecycle marketing campaigns across email, push notifications, and in-app messaging. Use customer data and experimentation to improve activation, engagement, retention, and monetization, while applying AI tools to streamline work and personalize campaigns.

About the company

Sword Health is a digital musculoskeletal care company that helps employers and health plans deliver AI-powered physical therapy and related care programs.

Stack

What you'll do

• Build and maintain automated lifecycle campaigns using CRM platforms such as Braze or Iterable
• Optimize customer journeys from onboarding through engagement, reactivation, and winback
• Use AI and LLM tools to improve campaign workflows and personalization
• Run experiments across messaging, timing, content, and channels
• Track lifecycle KPIs and share actionable performance insights
• Coordinate marketing campaigns with cross-functional teams
• Partner with Design, Product, Engineering, and Data to support campaign events and personalization

What we're looking for

• 3–5 years of lifecycle, CRM, or retention marketing experience, preferably in consumer tech or subscription services
• Hands-on experience building automated CRM workflows
• Practical experience using AI or LLM tools at work
• Strong analytical skills, including cohort analysis and interpreting campaign results
• Experience with a BI tool such as Looker, Tableau, Amplitude, or Mixpanel
• Basic HTML/CSS knowledge and familiarity with data structures, APIs, and event-based triggers
• Strong attention to detail, organization, and campaign QA

Nice to have

• Strong copywriting and editing skills
• Experience with AI-driven CRM personalization or predictive features
• Experience with partnership or B2B2C campaigns