Lifecycle Marketing Specialist, Portfolio Growth

About this role

Own lifecycle marketing campaigns for portfolio products, helping grow product adoption and usage across the Superhuman suite. The role focuses on launching campaigns, improving execution processes, and using experiments and performance data to guide growth.

About the company

Superhuman is an email productivity tool designed to enhance users' efficiency and workflow. The company serves professionals looking to optimize their email management through innovative features and streamlined processes.

The team

Lifecycle team within Growth.

Stack

What you'll do

• Build, schedule, and test email and in-app campaigns and customer journeys.
• Coordinate campaigns and projects across marketing, operations, analytics, and product marketing.
• Develop hypothesis-driven experiments and A/B tests.
• Analyze campaign data, track performance, and share insights.
• Improve campaign systems, processes, and execution efficiency.
• Support cross-product usage across the Superhuman suite.

What we're looking for

• 2+ years of lifecycle, CRM, or growth marketing experience.
• Able to manage priorities and multiple projects independently in a fast-paced environment.
• Experience collaborating across marketing and non-marketing teams.
• Able to analyze quantitative and qualitative data.
• Strong understanding of email marketing, automation, segmentation, targeting, and A/B testing.
• Comfort using AI to improve workflows and efficiency.

Nice to have

• Experience in a product-led, SaaS, or technology company.

Benefits

• 20 days of paid time off, 12 paid holidays, two floating holidays, and flexible sick time.
• Paid parental leave.
• 401(k) and RRSP matching.
• Health, dental, vision, mental health, and fertility benefits.
• Professional development budget and stipends for caregiving, pet care, wellness, and home office.