320K–320K USD / year
Marketing Lead, Claude Frontier Academy
MarketingHybrid — San Francisco, CA, New York City, NY
Published on 2026-11-02
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About this role
Lead marketing for Claude Frontier Academy, Anthropic’s education and training programs for organizations building hands-on skills with Claude. Own the Academy’s marketing strategy, brand presence, program launches, and graduate community, working closely with customers, partners, and internal teams.
About the company
Anthropic builds reliable and interpretable AI systems, including the Claude family of models, for businesses and developers. The company focuses on AI safety research and practical AI assistants for enterprise and consumer use.
The team
Partner Marketing team
What you'll do
- Set the Academy’s marketing strategy, annual plan, priorities, and success metrics.
- Plan market moments and lead program launches from messaging through post-launch amplification.
- Coordinate announcements and approvals with partners, customers, Communications, Partnerships, and Account Teams.
- Grow the Academy’s social presence and develop joint customer and partner stories.
- Own the Academy’s web presence and paid promotion.
- Build a graduate and badge-holder community that encourages advocacy.
- Develop brand architecture for new programs and clarify how the Academy relates to Anthropic’s other education offerings.
- Equip Account Teams and Partner Account Managers with FAQs, announcements, and guidance.
What we're looking for
- Experience building and running branded B2B marketing programs at a technology company.
- Experience marketing technology education, training, or certification programs.
- Demonstrated ability to lead major launches and coordinate press, social, partners, legal review, and executive stakeholders.
- Ability to build B2B audiences and conversation on LinkedIn and other social channels.
- Strong executive presence, writing skills, and cross-functional relationship-building abilities.
- Comfort working strategically and hands-on in an ambiguous, first-in-seat role.
- Interest in AI diffusion and bringing AI benefits to people and society.
Nice to have
- 8+ years of B2B technology marketing experience across brand, communications, or program marketing.
- Experience building community or advocacy programs.
- Experience marketing to engineers, developers, enterprise technology leaders, or AI/ML audiences.
- Experience coordinating joint announcements with global system integrators, consulting firms, or enterprise customers.
Benefits
- Flexible working hours
- Generous vacation and parental leave
- Optional equity donation matching