36K–57K EUR / year
Marketing Manager
MarketingWorkplace — unknown
Published on 2026-10-15
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About this role
Lead the creation and execution of member-facing marketing campaigns across channels such as email, direct mail, toolkits, landing pages, and paid media. Use member insights and campaign performance data to improve engagement and enrollment while coordinating with cross-functional partners.
About the company
Sword Health is a digital musculoskeletal care company that helps employers and health plans deliver AI-powered physical therapy and related care programs.
What you'll do
- Create marketing materials across products and channels
- Turn member insights into clear messaging and creative concepts
- Coordinate with design, clinical, copywriting, customer success, and operations partners
- Plan and execute campaigns and assets across channels
- Analyze channel metrics and recommend improvements
- Run tests on messaging, creative, audiences, and formats
- Report campaign performance and share learnings across teams
What we're looking for
- 3–5 years of marketing experience, ideally in B2C, lifecycle, or growth marketing
- Experience managing marketing materials across multiple channels
- Strong project management and analytical skills
- Ability to translate member needs into effective messaging
- Cross-functional collaboration and excellent communication skills
- Member-centric, creative, and comfortable in a fast-moving environment
Nice to have
- Healthcare, digital health, or regulated-industry experience
- Experience with HIPAA-compliant member communications
- Hands-on experience with marketing automation, CRM, or paid media platforms
- Experience with A/B or multivariate testing
- B2B2C marketing experience