46K–63K EUR / year
Marketing Manager, Spain
MarketingRemote — Barcelona, Madrid, Spain
Published on 2026-10-07
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About this role
Lead Joko’s marketing launch and execution in Spain as its first local marketing hire. Localize central campaigns and build market-specific marketing, lifecycle, and measurement practices to connect with Spanish consumers and support growth.
About the company
Joko is a consumer shopping app that helps people save money online and in-store with cashback, coupons, and AI-assisted product discovery.
The team
International Expansion team; reports to the Spain Country Launcher.
What you'll do
- Localize campaigns, messaging, creative assets, and workflows for Spanish consumers.
- Plan and execute campaigns around Spanish retail, cultural, and seasonal moments.
- Adapt CRM journeys and lifecycle automations across acquisition, activation, engagement, and retention.
- Research local consumers, competitors, media, and shopping behavior; turn insights into marketing and product recommendations.
- Partner with User Acquisition on locally relevant creative.
- Build collaboration processes with central teams, local agencies, and partners.
- Track performance, run A/B tests, and recommend optimizations.
What we're looking for
- At least 5 years of consumer marketing experience, ideally in tech, e-commerce, or retail.
- Strong knowledge of Spanish consumers and the local market.
- Native-level Spanish and fluent written and spoken English.
- Based in Barcelona or Madrid.
- Experience across online and offline campaigns, content, social media, and CRM.
- Entrepreneurial, hands-on, collaborative, analytical, and detail-oriented.
- Uses AI tools to accelerate marketing work while maintaining quality and brand consistency.
- Degree in business, marketing, or communications, or equivalent experience.
Benefits
- Equity for all employees.
- Coworking access and budget for employees based outside Paris.
- Work from most countries for up to three months per year.
- Half-day each week for AI learning and experimentation.
- Paid parental leave: 8 weeks at 100% for the second parent.
- Contribution to ClassPass subscription.
Hiring process
- Intro screening call.
- 45-minute team interview.
- Take-home case study followed by a 45-minute interview.
- 45-minute leadership interview with a SteerCo member and a founder.
- Up to three reference calls.