190K–210K USD / year
Marketing Technology & Operations Lead
MarketingHybrid — New York, New York; San Francisco, California
Published on 2026-08-15
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About this role
Own and strengthen Baseten’s marketing technology systems as the company scales its campaigns and inbound pipeline. Build reliable, well-governed workflows and data infrastructure, while developing a roadmap for a more automated, AI-enabled marketing stack.
About the company
Baseten is an inference cloud that helps companies run and scale AI models in production with flexible infrastructure and developer tooling.
The team
GTM / Marketing
Stack
SalesforceMarketing automation platforms (MAPs)Google Tag Manager (GTM)n8nZapierPython
What you'll do
- Own the marketing technology stack, including ad platforms, email systems, tracking, pixels, forms, and integrations.
- Protect inbound workflows with spam controls, validation, sync gating, and anomaly alerting.
- Govern marketing data, including UTMs, campaign membership, lifecycle stages, lead scoring, routing, and metric definitions.
- Create a structured web-request pipeline with the development agency, including briefs, tickets, service levels, and launch runbooks.
- Systematize marketing operations intake and automate recurring requests.
- Partner with RevOps, Data, and Sales to close revenue-data workflow gaps.
- Build or implement custom and AI-powered marketing solutions and define the future-stack roadmap.
What we're looking for
- 6+ years of marketing operations experience in B2B SaaS or developer tooling.
- Hands-on expertise with marketing automation platforms and Salesforce, including field mapping, sync governance, workflows, and campaign objects.
- Experience personally building lead scoring, routing, lifecycle stages, and attribution infrastructure.
- Experience diagnosing and fixing data quality issues, spam attacks, and tracking outages.
- Comfort with tag management, webhooks, APIs, and light scripting or automation.
- Familiarity with email infrastructure and deliverability.
- Strong quality assurance, documentation, and stakeholder-management skills.
- Able to work onsite Tuesday–Thursday in the New York or San Francisco office.
Nice to have
- Salesforce or marketing automation platform certifications.
- Experience with AI-agent tooling.
Benefits
- Equity
- 100% medical, dental, and vision coverage for U.S. employees and dependents
- Flexible PTO and company-wide winter break
- Paid parental leave
- Fertility and family-building stipend through Carrot
- Company-facilitated 401(k) for U.S. employees