New Media & Social Lead

About this role

Build Deepgram’s social, new media, and creator program from the ground up. Set the strategy and operating systems, create social-first content across channels, and grow the brand’s presence among developer, AI, and tech communities.

About the company

Deepgram builds speech-to-text and voice AI APIs that convert audio into text and power voice applications for developers and enterprises.

The team

Marketing; reports to the Senior Director of Brand Marketing.

What you'll do

• Define channel strategy, goals, benchmarks, and measurement.
• Create a visible social calendar and publishing, review, and reporting processes.
• Manage Deepgram’s presence across LinkedIn, X, Instagram, YouTube, and emerging channels.
• Build employee advocacy and support executive social content.
• Lead short-form video strategy and develop repeatable weekly production.
• Build an always-on creator program and partner with DevRel on community amplification.
• Use social data and AI tools to guide and scale the work.

What we're looking for

• 7+ years of experience in social, content, and new media.
• Evidence of building and growing a social program, channel, or creator network.
• Fluency across social platforms, Substack, and newsletters.
• Strong short-form video instincts and ability to brief, direct, and edit.
• Established creator relationships and credibility with developer audiences.
• Data fluency and ability to set baselines and use metrics to make decisions.
• Ability to set direction and deliver independently.

Nice to have

• Built a personal newsletter, channel, podcast, or community.
• Developer marketing, DevRel, or AI experience.
• Hands-on video editing or production skills.
• Experience with creator contracts, usage rights, and disclosure requirements.
• Experience at a high-growth company during a rebrand.

Benefits

• Equity
• Bonus