Partner Marketing Lead, Resellers

About this role

The Partner Marketing Lead for Resellers at Anthropic will shape and execute the marketing strategy for the Claude Partner Network. This role involves building co-marketing programs, managing agencies, and collaborating with various teams to drive reseller success and revenue.

About the company

Anthropic builds reliable and interpretable AI systems, including the Claude family of models, for businesses and developers. The company focuses on AI safety research and practical AI assistants for enterprise and consumer use.

What you'll do

• Set the marketing strategy for the reseller track
• Define reseller marketing playbook and co-marketing standards
• Build joint marketing plan templates for reseller partners
• Source and manage agency partners
• Run partner-led campaigns globally
• Manage marketing funds end to end
• Track and report on partner marketing performance
• Keep reseller partners informed through regular communications

What we're looking for

• Experience owning marketing strategy for partner programs
• Built co-marketing programs with channel partners
• Sourced and managed agencies across regions
• Experience in multiple international markets
• Strong understanding of indirect sales motions
• Proven ability to measure and track program performance
• Excellent writing and communication skills
• Highly organized with the ability to manage multiple projects

Nice to have

• 7+ years of marketing experience in B2B technology
• Experience launching or scaling a partner program
• Produced partner-led customer stories
• Experience with cloud marketplace reseller motions
• Localized campaigns for international markets
• Established relationships with resellers and distributors
• Experience with partner relationship management tools
• Familiarity with enterprise AI use cases

Benefits

• Competitive compensation and benefits
• Generous vacation and parental leave
• Flexible working hours
• Optional equity donation matching