163K–245K USD / year
Performance Marketing Lead
MarketingWorkplace — New York, NY
Published on 2026-10-26
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About this role
Lead paid user acquisition for Duolingo across global markets and multiple products. Own growth strategy, budget allocation, measurement, and team development, with a focus on acquiring high-quality users efficiently.
About the company
Duolingo is a language-learning platform that offers a variety of courses and tools to help users learn new languages through interactive exercises and innovative technologies. The company also develops educational products like Duolingo Math and employs a range of professionals to enhance its services.
What you'll do
- Set and own paid user growth strategy and goals
- Lead and develop a team of performance marketers
- Manage acquisition across major ad platforms and markets, including China
- Measure spend through incrementality testing, saturation analysis, retention, and other quality metrics
- Scale creative testing with agency, creator, UGC, and in-house partners
- Manage agency and ad tech partners against performance goals
- Coordinate spending with launches, seasonal campaigns, and viral moments
- Partner with Product and Engineering on measurement, onboarding, and retention tests
What we're looking for
- 8+ years in performance marketing or paid user acquisition, including large-scale global mobile campaigns
- 3+ years leading performance marketing teams
- Experience owning a large multichannel budget and scaling channels
- Hands-on experience with incrementality testing, saturation analysis, and LTV and ROAS models
- Knowledge of mobile attribution and iOS privacy frameworks such as SKAN
- Experience partnering with Product and Engineering teams
- Strong judgment in reallocating or reducing ineffective spend
- Clear written communication for channel and leadership audiences
Nice to have
- Led acquisition for a major subscription mobile app or high-engagement consumer app
- Experience acquiring users in China or other distinct ad ecosystems
- Experience growing multiple products or apps
- Experience scaling creative through UGC agencies or creator networks
- Interest in Duolingo’s education mission
Benefits
- Equity compensation