Performance Marketing Manager

About this role

Manage paid marketing programs across the funnel to grow 1Password’s product-led growth and self-serve business across B2B and B2C audiences. Use performance data, experimentation, and AI-enabled workflows to improve campaign execution and drive customer acquisition, conversion, revenue, and retention.

About the company

1Password provides secure password management solutions for individuals and businesses, helping users safely store and share their sensitive information. The company serves a diverse clientele with a range of products designed to enhance security and streamline user experience.

The team

Performance & Paid Media team, reporting to the Director of Performance & Paid Media.

What you'll do

• Contribute to performance marketing strategy for PLG and self-serve audiences across B2B and B2C.
• Plan, execute, optimize, and report on paid channels and campaigns across the funnel.
• Evaluate channel performance and identify opportunities in audiences, messaging, creative, and funnel stages.
• Manage vendor relationships and negotiate for improved performance and value.
• Monitor metrics including signups, trial starts, activation, acquisition cost, paid conversions, revenue, and retention.
• Design, run, and document experiments across channels and the customer journey.
• Use AI agents and automated workflows to improve campaign execution, reporting, and insights.
• Collaborate with Growth, Product Marketing, Analytics, campaign managers, and creative partners.

What we're looking for

• 5+ years of experience in performance marketing, growth marketing, or user acquisition; PLG or self-serve experience preferred.
• Hands-on experience managing paid marketing channels.
• Ability to use advertising and analytics data to optimize campaigns, including when attribution is incomplete.
• Experience connecting marketing activity to signups, activation, conversions, CAC, retention, or revenue.
• Strong cross-functional communication and collaboration skills.
• Experience supporting B2C or prosumer audiences, SaaS products, or self-serve journeys; familiarity with LTV and CAC analysis.
• Experience with AI-enabled tools or automated workflows for campaign execution, reporting, analysis, or decision-making.

Nice to have

• Experience supporting product-led growth or self-serve business models.
• Experience with both B2B and B2C channels.
• Experience in cybersecurity SaaS.

Benefits

• Equity grant; RSU program for most employees.
• Generous paid time off.
• Health and dental benefits.
• 401(k) matching in the United States or RRSP benefits in Canada.
• Maternity and parental leave top-up programs.
• Paid volunteer days.
• Remote-first work environment; travel for in-person team and company events may be required.