Performance Marketing Manager

About this role

Drive patient growth for Kaia Health in Germany through paid acquisition, with a focus on Meta and later Google. Own lead costs and optimise the full conversion funnel, from ads and landing pages through sign-up and patient activation.

About the company

Sword Health is a digital musculoskeletal care company that helps employers and health plans deliver AI-powered physical therapy and related care programs.

What you'll do

• Plan, manage, and optimise paid campaigns on Meta and expand into Google Search and other channels
• Improve cost per lead and cost per qualified lead through targeting, bidding, creative, and funnel optimisation
• Build and test landing pages and sign-up flows in collaboration with Product and Design
• Create and iterate AI-powered video and static ad creative, including UGC-style formats
• Run structured tests across creative, audiences, messaging, and landing pages
• Manage budgets and pacing, and report on CPL, CAC, conversion rate, and ROAS through patient activation
• Manage external agencies and freelancers and hold them accountable for results

What we're looking for

• Native-level German (C2)
• 2–4 years of paid acquisition experience on Meta, with a record of owning budgets and meeting CPL/CAC targets
• Experience optimising landing pages and conversion rates, including A/B testing, analytics, and basic tracking
• Hands-on experience creating AI-powered video and static ad creative; examples required
• B2C or D2C experience
• Strong analytical skills and proficiency with Excel/Sheets and paid-platform reporting tools

Nice to have

• Google Ads experience
• Experience in a regulated category such as health, insurance, or finance
• Experience with DiGA or digital health
• Experience marketing to audiences aged 45+
• Knowledge of HWG