Platform Marketing Lead

About this role

Develop and execute merchant acquisition and activation programs through Affirm’s platform and ISV channels. Select channels, build integrated campaigns, and use performance data to improve commercial outcomes such as merchant activation, pipeline, GMV, and revenue.

About the company

Affirm offers buy now, pay later financing that lets consumers split purchases into transparent installment payments at checkout. It partners with merchants to provide flexible credit options without late fees.

The team

Platform Growth Marketing within the Revenue organization.

What you'll do

• Own channel strategy and execution for platform marketing programs.
• Develop integrated campaigns across relevant owned, partner, lifecycle, events, sales-assisted, and paid channels.
• Create campaign briefs, messaging, content, partner toolkits, presentations, and performance recaps.
• Coordinate with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to launch programs.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze results and recommend where to invest, optimize, test, or stop.
• Build reusable playbooks, templates, and channel practices from successful campaigns.
• Manage multiple programs and make clear priority and capacity tradeoffs.

What we're looking for

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
• Experience selecting and managing multiple marketing channels against business objectives.
• Track record measuring commercial outcomes such as acquisition, conversion, activation, pipeline, or revenue.
• Strong analytical judgment, including decision-making with incomplete attribution or performance data.
• Hands-on experience creating campaign briefs, messaging, content, presentations, or performance reports.
• Strong project management across concurrent workstreams.
• Ability to learn new products, audiences, and business models quickly.
• Clear communication, stakeholder management, and personal ownership.

Nice to have

• Experience with platform or partner go-to-market programs.

Benefits

• 100% subsidized medical, dental, and vision coverage for employees and dependents.
• Monthly tech, health, and wellness stipends.
• Flexible time off and generous holiday calendars.
• Employee stock purchase plan with discounted stock.