89K–139K CAD / year
Platform Marketing Lead
MarketingRemote — Canada
Published on 2026-10-21
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About this role
Develop and execute merchant acquisition and activation marketing programs through Affirm’s platform and ISV channels. Build integrated campaigns, collaborate with partners and internal teams, and use performance data to improve commercial outcomes such as pipeline, GMV, and revenue.
About the company
Affirm offers buy now, pay later financing that lets consumers split purchases into transparent installment payments at checkout. It partners with merchants to provide flexible credit options without late fees.
The team
Platform Growth Marketing within the Revenue organization.
What you'll do
- Own channel strategy and execution for platform marketing programs.
- Develop integrated campaigns across relevant owned, partner, lifecycle, events, sales-assisted, and paid channels.
- Create campaign briefs, messaging, content, partner toolkits, presentations, and performance recaps.
- Coordinate with cross-functional teams to take programs from idea to launch.
- Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
- Analyze results and recommend where to invest, optimize, test, or stop.
- Turn successful campaigns into reusable playbooks, templates, and channel practices.
- Manage multiple programs and make clear priority and capacity tradeoffs.
What we're looking for
- 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
- Experience selecting and managing multiple marketing channels against business objectives.
- Track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.
- Strong analytical judgment, including when attribution or performance data is incomplete.
- Hands-on experience creating campaign briefs, messaging, content, presentations, or performance reports.
- Strong project management across concurrent workstreams.
- Ability to learn new products, audiences, and business models quickly.
- Clear communication, ownership, and cross-functional stakeholder management.
Nice to have
- Experience with platform or partner go-to-market programs.
Benefits
- 100% subsidized medical, dental, and vision coverage for employees and dependents.
- Monthly technology, health, and wellness spending stipends.
- Flexible time off and generous holiday calendars.
- Employee stock purchase plan with a stock discount.
- Equity rewards may be available.