168K–286K USD / year
Principal Product Marketing Manager, Competitive
MarketingRemote — Canada, United States
Published on 2026-10-01
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About this role
The Principal Product Marketing Manager will own GitLab's competitive positioning regarding AI and agentic software development. The role involves collaborating with various teams to establish market differentiation and driving strategic initiatives that enhance competitive narrative and market presence.
About the company
GitLab is a DevSecOps platform that brings source control, CI/CD, security, and project management into a single application. It helps engineering teams plan, build, secure, and ship software faster.
The team
Product & Technical Marketing
What you'll do
- Own GitLab's competitive positioning for AI and agentic software development.
- Establish an agile operating rhythm for market signals.
- Provide product teams with insights on competitive movements.
- Build competitive assets and objection handling strategies.
- Brief investor relations and industry analysts on competitive landscape.
What we're looking for
- Proven impact at the organizational and industry level.
- Deep expertise in SDLC, DevSecOps, and agentic software development.
- Track record of driving competitive positioning with measurable impact.
- Fluency in the AI/agentic coding landscape.
- Strong communication skills to convey complex concepts.
Nice to have
- Established thought leadership with industry recognition.
- Experience briefing executives and investor relations.
Benefits
- Flexible Paid Time Off
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave