153K–221K USD / year
Product Marketing Lead, Business Insurance
MarketingHybrid — Atlanta, Georgia, United States; Denver, Colorado, United States; New York, New York, United States; San Francisco, California, United States
Published on 2026-11-06
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About this role
Lead go-to-market strategy and execution for Gusto Business Insurance, helping small businesses discover and buy coverage through a digital experience and licensed sales team. The role spans customer research, segmentation, positioning, pricing, launches, adoption, and ongoing performance optimization.
About the company
Gusto is a digital platform that provides payroll, benefits, and human resource management solutions for small to medium-sized businesses. The company focuses on simplifying HR processes and ensuring compliance, while also offering tools for employee engagement and retirement planning.
The team
Business Insurance, focused on workers’ compensation and expanding into general liability, professional liability, and business owner’s policies.
What you'll do
- Lead go-to-market strategy and execution, including segmentation, pricing, and growth motions.
- Use market research, customer insights, and usage data to identify opportunities and shape strategy.
- Align Product, Sales, Marketing, Data Science, and Finance around shared goals and execution.
- Build processes and systems to support scalable go-to-market operations.
- Partner with Growth to make self-serve channels, in-app tools, and AI levers usable and measurable.
- Define success metrics, review performance, and optimize initiatives over time.
- Use AI tools to accelerate research, synthesize insights, and refine positioning and content.
What we're looking for
- 8+ years of experience in marketing or product management, including 3+ years in product marketing.
- Experience shaping go-to-market strategy in ambiguous environments, such as launching 0-to-1 products, entering new markets, or building new motions.
- Ability to combine strategic planning with hands-on execution and a bias toward action.
- Strong cross-functional collaboration, communication, and influencing skills.
- Deep experience with customer segmentation, positioning, pricing, and go-to-market planning.
- AI fluency, including building workflows for research, content, or reporting.
Nice to have
- Experience in insurtech, SMB, fintech, HR, benefits, or payroll technology, or in a complex multi-audience business.
Benefits
- Equity in the form of RSUs