Product Marketing Lead, Consumer & Prosumer

About this role

Lead go-to-market strategy and major launches for Wispr’s consumer and prosumer products. Own customer research, positioning, messaging, and cross-functional execution, then work with Growth and Lifecycle teams to improve adoption and ongoing use.

About the company

Wispr Flow specializes in developing advanced AI solutions for optimizing workflows and improving productivity across various sectors. The company serves a diverse clientele by integrating cutting-edge technology into their operations, enhancing efficiency and decision-making.

The team

Marketing & Growth, reporting to the VP of Product Marketing.

What you'll do

• Lead product launches from customer insight and positioning through execution and measurement.
• Develop product positioning, messaging, launch briefs, and landing-page copy.
• Conduct customer research and analyze product behavior, competitors, and adoption barriers.
• Coordinate campaigns across Creative, Growth, Lifecycle, Social, Creators, and PR.
• Align Product and Marketing teams and relay customer and market insights to product teams.
• Improve the path from discovery to first value and repeat use.
• Establish launch processes and retrospectives to improve execution.

What we're looking for

• Experience independently leading substantial product launches, including positioning, messaging, and cross-functional execution.
• Strong consumer instincts and deep customer research skills.
• Excellent writing and storytelling, including explaining technical capabilities accurately and clearly.
• Strong organization, follow-through, and ability to manage dependencies.
• Able to make and revise recommendations with incomplete information.
• Hands-on approach and experience working quickly in a growing company.
• Experience marketing a consumer product, prosumer tool, or software product adopted by individuals.

Nice to have

• Experience in productivity software, AI, or product-led growth.
• Ability to learn technical products deeply.
• Experience showing how marketing work changed customer understanding or behavior.

Benefits

• Equity, including extended exercise windows and a combination of ISOs and RSUs.
• Relocation assistance.