Product Marketing Lead, Payor

About this role

Lead go-to-market strategy and product marketing for Sword’s AI Care offerings across health plans, public-sector programs, and labor and union organizations. Partner with General Managers and commercial teams to shape payor-specific positioning, packaging, campaigns, and sales enablement that drive adoption and contract wins.

About the company

Sword Health is a digital musculoskeletal care company that helps employers and health plans deliver AI-powered physical therapy and related care programs.

What you'll do

• Translate AI Care capabilities into solution packages for health plans, public-sector buyers, and labor and unions.
• Develop payor value propositions, messaging, sales playbooks, pitch materials, and RFP content.
• Create and manage integrated payor campaigns and test messaging using market feedback.
• Enable the payor commercial team with materials and sales plays to accelerate deals.
• Coordinate go-to-market execution with Demand Gen, Brand, Events, and General Managers.

What we're looking for

• 8+ years of B2B product marketing experience, including product launches and complex go-to-market execution.
• Deep experience marketing to healthcare payors, such as health plans, government programs, or labor and trust funds.
• Knowledge of medical management, health plan procurement, and member engagement.
• Strong ability to communicate complex technology through credible clinical and financial value propositions.
• Experience measuring campaigns through pipeline impact, deal velocity, and contract wins.
• Strong cross-functional communication and influence.
• Experience using AI tools to support research, messaging, deal analysis, or content creation.

Nice to have

• Experience with payor contracting, ASO/FI structures, or trust fund requirements.