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Product Marketing Manager - Figma Weave
MarketingWorkplace — Tel Aviv, Israel
Published on 2026-10-20
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About this role
Lead enterprise product marketing for Figma Weave, shaping its go-to-market strategy and positioning for enterprise buyers. The role also contributes to broader product marketing, including launches, growth, and content, as team priorities evolve.
About the company
Figma is a collaborative design platform for product teams to create interfaces, prototypes, and design systems in the browser. It helps designers and developers work together on digital products from ideation through handoff.
The team
Figma Weave
What you'll do
- Build enterprise go-to-market strategies for feature, model, and product launches
- Own enterprise positioning and messaging
- Lead sales enablement
- Own enterprise onboarding and adoption through expansion
- Develop customer proof, including case studies and industry examples
- Own enterprise-facing web pages and funnel
- Contribute to broader product marketing, launches, content, and positioning
What we're looking for
- 6+ years of product marketing experience, with strong B2B or enterprise experience
- Track record building enterprise go-to-market strategy from positioning through launch and enablement
- Experience working within a sales cycle
- Cross-functional experience with product, growth, and sales
- Comfort using AI tools
- Strong storytelling and writing skills
- Comfort with speed and ambiguity
Nice to have
- Experience in creative technology or design platforms
- Experience with partner-led or channel-led enterprise growth