Product Marketing Manager, Subscriptions

About this role

Own end-to-end go-to-market strategy for Stripe Subscriptions, helping businesses build and scale recurring-revenue models. Translate customer and market insights into positioning, launches, and adoption programs, and measure their impact.

About the company

Stripe provides payment infrastructure and financial tools that help businesses accept payments, manage subscriptions, and move money globally. It serves startups through large enterprises with APIs for online and in-person commerce.

The team

Product Marketing team

What you'll do

• Develop go-to-market strategy, target audiences, use cases, and success measures for subscription offerings.
• Research customer needs and market dynamics; turn findings into product and commercial recommendations.
• Create differentiated positioning and messaging for complex billing and monetization capabilities.
• Coordinate product launches with Product, Engineering, Sales, Partnerships, and Demand Generation.
• Build programs to grow awareness, activation, and sustained product usage.
• Equip customer-facing teams with insights, content, and tools.
• Measure performance and use findings to optimize product and go-to-market strategy.

What we're looking for

• 7+ years of product or growth marketing experience at a technology company, including end-to-end go-to-market ownership.
• Experience marketing complex B2B software, fintech, billing, payments, or similar technical products.
• Track record developing positioning, leading launches, and growing adoption across customer segments.
• Strong customer research, market analysis, and performance-data skills.
• Excellent written and verbal communication for executive, technical, sales, and customer audiences.
• Cross-functional leadership and stakeholder management across Product, Engineering, Sales, and Marketing.

Benefits

• Equity
• Company bonus or sales commissions/bonuses
• 401(k) plan
• Medical, dental, and vision benefits
• Wellness stipends