Product Marketing Specialist
MarketingHybrid — Malaysia
Published on 2026-06-25
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About this role
Own and optimize direct-sales marketing funnels for a membership product, with a focus on revenue growth, customer acquisition, and lifetime value. Use campaign data and customer insights to improve targeting, messaging, and conversion.
About the company
Mindvalley is a personal transformation and online learning platform offering courses and memberships for skill and lifestyle development.
The team
Membership Business Unit
What you'll do
- Design and optimize direct-sales strategies to meet revenue and performance targets
- Plan and manage email, social, and paid advertising campaigns
- Collaborate with content creators on marketing collateral and sales materials
- Analyze funnel and campaign performance and apply insights to improve results
- Refine audience segmentation and personalization
- Monitor customer feedback and sentiment to inform campaigns
What we're looking for
- 3+ years of experience in product marketing, campaign management, or a related field
- Proven success planning and executing direct-sales marketing campaigns
- Strong understanding of funnel marketing, consumer psychology, and conversion-focused content
- Proficiency with marketing analytics and data-driven decision-making
- Excellent communication and project management skills
- Experience using AI tools in marketing or strong baseline AI proficiency
Nice to have
- Experience with membership or subscription products
- Familiarity with paid advertising platforms and advanced segmentation
- Bachelor’s degree in Marketing, Business, or a related field