Program Manager, Verified

About this role

Own Strava’s global Verified program, which recognizes and supports influential athletes, creators, and club leaders. Drive program adoption and scalable growth, improve the partner experience, and measure the program’s impact across markets.

About the company

Strava is a platform designed for athletes and fitness enthusiasts to track their workouts, connect with others, and analyze their performance. The company offers a range of tools and features to enhance the experience of running, cycling, and other activities.

The team

Athlete & Community Partnerships team; reports to the Partnerships Lead and collaborates with regional leads and partner managers.

Stack

What you'll do

• Manage the Verified program’s eligibility, tiers, benefits, and roadmap globally.
• Coordinate with cross-functional teams and regional leads to improve partner experience and incorporate feedback.
• Develop scalable partner education, including lifecycle communications, webinars, and academies.
• Track program performance, including registrations, winbacks, badge growth, and partner engagement.
• Support partner onboarding and activation with toolkits and playbooks.
• Document best practices and optimize processes to scale across markets.

What we're looking for

• Degree in Marketing, Business, or a related field.
• Five years of experience in program management, partnerships, or operations.
• Ability to manage complex cross-functional initiatives.
• Experience with HubSpot, AI tools, and agentic workflows to automate and scale operations.
• Alignment with Strava’s mission and empathy for the partners and communities served.

Nice to have

• Experience with athlete, creator, or community programs, ideally on a social or consumer platform.

Benefits

• Equity