93K–139K EUR / year
Regional Marketing Manager, DACH
MarketingHybrid — Berlin, Germany
Published on 2026-10-27
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About this role
Lead Stripe’s integrated marketing strategy and execution across Germany, Austria, and Switzerland, with Germany as the primary market. As a senior individual contributor and key partner to DACH leadership, you’ll align regional and global teams and drive demand, pipeline, customer advocacy, and long-term brand growth.
About the company
Stripe provides payment infrastructure and financial tools that help businesses accept payments, manage subscriptions, and move money globally. It serves startups through large enterprises with APIs for online and in-person commerce.
The team
EMEA Marketing team
What you'll do
- Own DACH marketing strategy, priorities, investment plan, and budget.
- Partner with regional GTM, Sales, Sales Development, and Partnerships leaders on pipeline priorities.
- Oversee full-funnel programs spanning brand, demand generation, account-based marketing, executive engagement, and customer advocacy.
- Develop industry and strategic-account programs with Sales.
- Coordinate EMEA and global marketing teams and cross-functional partners to deliver the regional plan.
- Build Stripe’s local brand through customer stories, partner programs, and industry and executive engagement.
- Track demand, pipeline, account engagement, and ROI; optimize or stop underperforming programs.
- Represent DACH in EMEA and global marketing planning.
What we're looking for
- 10+ years of B2B marketing experience, including regional or country-level strategy and investment ownership.
- Strong understanding of German and wider DACH business and technology markets and enterprise buying dynamics.
- Experience partnering with senior Sales and GTM leaders and influencing cross-functional teams without direct authority.
- Experience leading integrated programs across multiple marketing disciplines and specialist teams.
- Annual budget and multi-program portfolio ownership, with evidence of prioritizing based on commercial results.
- Fluent German and English; able to explain technical concepts and present strategies to executives.
- Sound judgment in situations with competing priorities or incomplete information.
Nice to have
- Experience in payments, fintech, commerce, B2B cloud services, or another complex technology category.
- Experience engaging enterprise buying groups across Finance, Treasury, Technology, Product, and Operations.
- Experience building local brand relevance, thought leadership, customer advocacy, or influence programs.
- Experience developing marketing approaches where the playbook or resources were still taking shape.
Benefits
- Equity
- Company bonus or sales commissions/bonuses
- Retirement plans
- Health benefits
- Wellness stipends