Senior Campaign Manager

About this role

Own the strategy and execution of demand-generation campaigns for Mews across a segmented go-to-market. Build and optimize multichannel campaigns that move buyers through the journey and contribute directly to pipeline and revenue.

About the company

Mews builds a cloud property management platform that helps hotels run operations and improve guest experiences.

What you'll do

• Develop demand-generation strategies aligned with sales and revenue targets
• Manage and optimize SEM, SEO, email, social, and content campaigns
• Run A/B tests and conversion-rate optimization
• Use AI to improve campaign analysis and testing, and create repeatable approaches for the team
• Report on performance and recommend actions based on campaign data
• Align targeting, messaging, and lead-generation goals with sales and marketing

What we're looking for

• 6–8 years of marketing experience, including at least 2 years designing and executing campaigns
• Demonstrated campaign success in technology or software businesses
• Experience with complex, segmented go-to-market environments
• Understanding of the buyer journey and how to engage audiences at each stage
• AI fluency: redesigning workflows, creating repeatable team approaches, and rigorously checking AI output

Nice to have

• Hands-on experience with HubSpot and Salesforce
• Comfort using data and analytics to guide decisions
• Experience collaborating across sales and marketing to meet shared goals

Benefits

• Unlimited paid holiday
• Company share program
• Paid parental leave: six months for primary caregivers and two months for secondary caregivers, after one year of service
• Annual learning budget of €300, with additional funding for high performers
• Monthly professional-development time
• Work-from-anywhere policy allowing a few weeks abroad each year
• Relocation options after one year
• Flexible hybrid working options