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Senior Channel Field Marketing Manager, Nordics & Benelux
MarketingWorkplace — Sweden, Amsterdam, Netherlands
Published on 2026-10-30
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About this role
Lead integrated field and channel marketing across the Nordics and Benelux to grow pipeline, strengthen partner relationships, and support regional sales. The role combines demand generation, partner programs, executive engagement, and localized go-to-market execution.
About the company
Horizon3.ai is a technology company specializing in cybersecurity solutions, focusing on automated penetration testing and threat detection for enterprises. They provide a range of services aimed at enhancing security posture and risk management for organizations across various sectors.
What you'll do
- Own the regional marketing plan aligned with EMEA revenue priorities and sales targets.
- Localize corporate campaigns into programs that generate pipeline and partner engagement.
- Run multi-touch campaigns including events, webinars, roundtables, digital, social, direct mail, and ABM.
- Build joint marketing plans and demand-generation programs with channel partners.
- Manage MDF and co-marketing investment against measurable outcomes.
- Coordinate lead flow, nurture, conversion, and follow-up with SDR and sales teams.
- Track campaign ROI and pipeline metrics, and report performance to leadership.
What we're looking for
- 6+ years of B2B technology marketing experience, ideally in cybersecurity.
- Experience marketing to the Nordics and Benelux.
- Strong field marketing, channel/partner marketing, and demand-generation experience.
- Demonstrated pipeline growth while supporting revenue teams.
- Experience with indirect routes to market, including VARs, distributors, alliances, and service providers.
- Fluent in English and Swedish or Dutch.
- Strong commercial judgment, executive communication, and stakeholder management.
Nice to have
- Understanding of cybersecurity areas such as cloud security, endpoint, identity, SOC, threat intelligence, zero trust, or managed security.
- Experience with ABM strategy and enterprise account engagement.
Benefits
- Stock options for full-time employees.