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Senior Communications Manager, Korea
MarketingOn-site — Seoul, South Korea
Published on 2026-11-09
These details were extracted automatically from the original listing. They may not be complete or fully up to date — it's worth checking the original job post.
About this role
Lead Airbnb’s policy and corporate reputation communications in Korea, shaping narratives for media, policymakers, and the public. Manage daily press activity and stakeholder relationships, while advising on consumer campaigns and coordinating communications operations and measurement.
About the company
Airbnb is a global online marketplace that connects travelers with hosts offering unique accommodations and experiences in various destinations. The platform serves individuals seeking short-term lodging as well as hosts looking to monetize their properties.
What you'll do
- Lead communications strategy for policy and corporate reputation issues in Korea.
- Develop narratives and messaging on topics including short-term rental regulation, trust and safety, and Airbnb’s economic and community contribution.
- Prepare messaging, Q&A, holding statements, and executive briefings; manage reactive media handling with Public Policy.
- Build relationships with hosts, academics, think tanks, industry associations, local government, and journalists.
- Run the always-on press office, including monitoring, media inquiries, proactive pitches, and local agency coordination.
- Prepare spokespeople and provide media counsel for consumer campaigns and localized launches.
- Manage agency operations, budgets, vendors, purchasing, and compliance processes.
- Set communications KPIs and report on media coverage and sentiment.
What we're looking for
- At least 8 years of communications or public affairs experience.
- Strong knowledge of the Korean media and regulatory landscape and established journalist relationships.
- Ability to turn complex regulatory or data-heavy topics into clear written narratives and materials.
- Sound judgment and composure when handling sensitive issues and reactive media situations.
- Experience engaging stakeholders outside the media, such as academia, community groups, industry associations, or government.
- Ability to collaborate across functions in a matrix organization, particularly with Public Policy.
Nice to have
- Experience with global technology, platform, or travel brands.