Senior Communications Manager, Shows

About this role

Lead communications for Substack’s audio and video offerings, building integrated campaigns that raise awareness of the products and highlight creators on the platform. The role combines product storytelling, creator-focused editorial and publicity, industry engagement, and event strategy.

About the company

Substack is a publishing platform for independent writers and creators to run paid newsletters and grow audiences. It serves creators and media businesses monetizing direct subscriber relationships.

The team

Brand & Communications team, reporting to the Communications Lead.

What you'll do

• Develop and execute integrated audio and video communications across editorial, social, publicity, events, and creator channels.
• Lead product launch communications, feature announcements, ongoing storytelling, and creator education.
• Develop stories and campaigns showcasing podcasters and video-first creators on Substack.
• Track industry trends and competitor activity to identify communications and product opportunities.
• Shape Substack’s presence and programming at industry events, including SXSW and podcast festivals.
• Represent Substack in creator and industry conversations across relevant channels.

What we're looking for

• At least 6 years of relevant communications experience, including integrated campaigns across earned, owned, social, and experiential channels.
• Exceptional writing, editing, and editorial judgment.
• Strong knowledge of the audio and video creator ecosystem, including podcasting and YouTube.
• Experience creating, producing, or growing shows is ideal.
• Proactive, self-directed approach and ability to execute in a fast-moving environment.
• Willingness to collaborate with creators regardless of their views.
• Based in San Francisco (preferred) or New York City, with flexibility to travel.

Nice to have

• Firsthand experience creating, producing, or growing audio or video shows.

Benefits

• Equity
• Exceptional benefits