Senior Communications Manager, Sponsorships

About this role

Lead B2B communications and storytelling for Substack’s sponsorships program. Build the company’s visibility in the advertising industry through media relations, executive thought leadership, product storytelling, and industry events.

About the company

Substack is a publishing platform for independent writers and creators to run paid newsletters and grow audiences. It serves creators and media businesses monetizing direct subscriber relationships.

The team

Brand & Communications team; partners closely with the Sponsorships team and reports to the Communications Lead.

What you'll do

• Develop and execute communications strategy for the sponsorships program.
• Turn product launches and brand-creator partnerships into compelling stories and press opportunities.
• Build relationships with advertising and marketing trade media and secure coverage.
• Develop executive messaging and secure interviews, podcasts, panels, and speaking engagements.
• Track advertising industry trends and identify communications opportunities.
• Lead communications for major industry events, including Cannes Lions, Advertising Week, CES, and Davos.
• Attend key industry gatherings and oversee on-site communications as needed.

What we're looking for

• 8+ years of communications experience, including leading B2B communications strategies.
• Strong media relations and executive communications track record.
• Exceptional writing, editing, and editorial judgment.
• Deep understanding of the advertising ecosystem and established industry relationships.
• Able to develop strategy independently and execute multiple workstreams hands-on.
• Familiarity with Substack and its subscription and sponsorship model.
• Based in New York City (preferred) or San Francisco.

Nice to have

• Experience in advertising, technology, media, or the creator economy.

Benefits

• Equity
• Exceptional benefits