175K–188K USD / year
Senior Content Marketing Manager
MarketingRemote — United States
Published on 2026-10-05
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About this role
Own Iterable’s content strategy and brand voice, creating authoritative content and marketing copy that builds trust and supports pipeline growth. Develop AI-assisted workflows that help the team publish high-quality content efficiently and measure its impact across search, AI answer engines, and marketing channels.
About the company
Iterable is a cross-channel marketing platform for email, push, SMS, and in-app messaging. It helps growth and lifecycle teams orchestrate personalized customer journeys.
The team
Brand & Content team
What you'll do
- Build and manage a content roadmap aligned with SEO/AEO priorities and business goals.
- Own content from ideation through publication and distribution, partnering with SEO and product teams.
- Set editorial standards and develop flagship thought leadership, technically complex content, and funnel marketing copy.
- Build AI-assisted content workflows, briefs, brand references, and quality controls to scale production.
- Partner with demand generation on campaign and paid-program copy.
- Track content performance and connect visibility to qualified leads and pipeline.
- Report performance insights and recommended actions to marketing leadership.
What we're looking for
- 5+ years of marketing experience, including at least 2 years in B2B.
- Exceptional writing and editing skills, with strong marketing samples.
- Experience creating technical content or explaining complex topics.
- Demonstrated use of AI to automate processes and deliver measurable impact.
- Experience writing paid social and digital display advertising copy.
- Strong SEO/AEO knowledge, including how AI assistants retrieve, summarize, and cite information.
- Analytical skills and experience with Google Analytics, Semrush, or similar tools.
- Able to collaborate across marketing, sales, engineering, and other teams.
Nice to have
- Experience using AirOps for marketing content.
- Knowledge of SaaS, APIs, and data analytics.
- Content strategy experience for YouTube, LinkedIn, or Instagram video.
- Experience with Canva, Figma, Photoshop, or similar creative tools.
Benefits
- Equity
- 401(k) plan
- Community Impact Days (additional paid holidays)
- Fertility and adoption assistance
- Paid sabbatical
- Flexible PTO
- Monthly wellness and professional development allowances