65K–85K EUR / year
Senior CRM & Lifecycle Manager
MarketingRemote — Berlin, Germany
Published on 2026-11-12
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About this role
Own lifecycle marketing and customer growth across Cosuno’s two-sided construction tendering platform. Build a signal-driven system to improve activation, conversion, retention, and expansion for contractors and subcontractors.
About the company
Cosuno is a construction tendering platform that helps contractors find relevant bids and submit offers across the DACH market.
What you'll do
- Define lifecycle stages, customer signals, and strategies for both customer groups.
- Develop targeted interventions and coordinate messaging with Sales and Customer Success.
- Improve subcontractor activation, Premium conversion, and churn prevention, as well as contractor adoption and retention.
- Measure incremental impact using cohort baselines, A/B tests, and holdout groups.
- Partner with a Growth Engineer to build a signal-driven lifecycle system.
- Develop retention and referral programmes and help hire another Lifecycle Manager.
What we're looking for
- Demonstrated commercial impact owning lifecycle, CRM, retention, or growth programmes.
- Experience improving activation, conversion, or retention and critically evaluating experiments.
- Technical fluency and experience working with engineers on complex systems and tracking.
- Experience building AI-driven automation into a customer journey.
- Able to build from scratch and collaborate across Product, Sales, Customer Success, and Engineering.
- Fluent English.
Nice to have
- B2B SaaS or two-sided marketplace experience.
- German language skills.
- Experience with ActiveCampaign or Salesforce.
Benefits
- Fully remote work or a Berlin Kreuzberg office, with flexible hours.
- New MacBook Pro.
- Regular team off-sites and events.
- Regular one-to-ones and development conversations.