150K–185K USD / year
Senior Customer Marketing Manager
MarketingRemote — United States
Published on 2026-11-10
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About this role
Build and lead Bitwarden’s customer marketing program to improve engagement, adoption, retention, and expansion. This hands-on role owns customer lifecycle campaigns, advocacy, communications, events, onboarding content, and the Customer Advisory Board.
About the company
Bitwarden is an open-source password manager for individuals and organizations. It helps teams securely store, share, and manage credentials across devices.
What you'll do
- Set customer marketing goals, strategy, execution plans, and KPIs
- Build trigger-based lifecycle campaigns in HubSpot, from onboarding through renewal and expansion
- Develop customer advocacy programs and produce case studies, testimonials, videos, and customer references
- Manage customer communications, including product announcements, newsletters, and educational content
- Create onboarding and adoption materials such as admin guides, rollout kits, and videos
- Plan and run customer webinars, meetups, industry-event programming, and Customer Advisory Board sessions
- Coordinate customer marketing campaigns and regional programs across functions and markets
What we're looking for
- 7+ years in B2B marketing, including 5+ years in customer marketing, lifecycle marketing, or customer advocacy at B2B SaaS companies
- Track record of building customer marketing programs and improving adoption, retention, or expansion
- Experience running customer advocacy and reference programs, with a portfolio of customer stories
- Experience across North America, EMEA, and APAC and across SMB to enterprise segments
- Experience with Customer and Product Advisory Boards
- Hands-on experience building HubSpot lifecycle campaigns and partnering with Operations on orchestration, data, and reporting
- Strong analytical, writing, storytelling, and cross-functional project leadership skills
Nice to have
- Cybersecurity experience
- Enthusiasm for open source and improving internet security
Hiring process
- Recruiting Manager meeting
- Interview with hiring manager, Senior Director of Product Marketing
- Panel interview with Senior Product Marketing Manager and Senior Growth Marketing Manager
- Interview with VP of Growth Marketing
- Take-home assignment and presentation
- Interview with Chief Product Officer
- Reference calls