145K–185K USD / year
Senior Customer Marketing Manager
MarketingRemote — United States
Published on 2026-10-22
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About this role
Lead customer marketing across the full lifecycle, from onboarding and adoption through retention, renewal, and expansion. Build measurable programs that increase product engagement, reduce churn risk, and identify qualified upsell and cross-sell opportunities.
About the company
Horizon3.ai is a technology company specializing in cybersecurity solutions, focusing on automated penetration testing and threat detection for enterprises. They provide a range of services aimed at enhancing security posture and risk management for organizations across various sectors.
The team
Marketing and Product Marketing
What you'll do
- Develop customer segments, lifecycle stages, journey maps, messaging, and campaign playbooks.
- Create proactive, signal-based retention, re-engagement, upsell, and cross-sell campaigns.
- Equip Sales and Customer Success with adoption toolkits, customer messaging, ROI content, and playbooks.
- Partner with Product and Product Marketing on customer communications, release messaging, and educational content.
- Improve campaign data, segmentation, automation, attribution, and reporting with Marketing and Revenue Operations.
- Manage customer marketing plans, budgets, and cross-functional execution.
- Track lifecycle performance against adoption, retention, renewal health, expansion pipeline, and revenue outcomes.
What we're looking for
- 7+ years of marketing experience, including 3+ years in customer marketing, lifecycle marketing, customer success enablement, product marketing, or a related field.
- Experience building customer journeys and lifecycle programs from onboarding through expansion.
- Track record of improving product adoption, customer engagement, renewal outcomes, or expansion pipeline.
- Experience creating trigger-based campaigns using customer health, product usage, account activity, or renewal signals.
- Strong understanding of B2B SaaS or cybersecurity buying cycles and complex customer environments.
- Strong analytical, operational, and project management skills.
- Experience partnering across Sales, Customer Success, Product, and Marketing Operations.
- Experience managing budgets, agencies, contractors, or cross-functional workstreams.
Benefits
- Stock options
- Health, vision, and dental insurance for employees and family
- Flexible vacation policy
- Generous parental leave