66K–85K EUR / year
Senior Demand Generation Manager (Google Ads)
MarketingRemote — Europe and Americas Time Zone (UTC -05:00 ~ UTC+3:00)
Published on 2026-07-29
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About this role
The Senior Demand Generation Manager will lead TestGorilla's investment in Google Ads and other acquisition channels, focusing on turning spend into revenue through effective demand generation strategies and testing. The role requires a deep expertise in Google Ads and a proven track record in performance marketing.
About the company
TestGorilla is a skills-testing platform that helps companies hire with job-specific assessments instead of resumes alone.
What you'll do
- Own the demand generation number across paid and organic channels.
- Manage and scale paid spend across Google Ads and adjacent channels.
- Build reporting on funnel performance to inform investment decisions.
- Design and run A/B tests to improve conversion rates.
- Develop automated nurture workflows for leads.
What we're looking for
- 7+ years of experience in performance or growth marketing.
- Hands-on ownership of a Google Ads budget of at least six figures per month.
- Deep expertise in Google Ads stack, including Search and YouTube.
- Working knowledge of HubSpot and GA suite.
- Solid grasp of funnel and unit economics.
Nice to have
- Experience managing an agency or freelancers.
- Exposure to PLG or hybrid GTM.
- Experience presenting to VP/C-level stakeholders.
Benefits
- Remote work budget of €1,000 each year.
- 3.5% L&D budget per year.
- Unlimited and flexible time off policy.