150K–200K USD / year
Senior Demand Generation Marketing Manager
MarketingRemote — unknown
Published on 2026-10-03
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About this role
The Senior Demand Generation Marketing Manager at Netlify will develop and oversee the company's paid acquisition strategy, focusing on various channels like paid search and social media. This role involves managing budgets, testing channel effectiveness, and collaborating across teams to ensure user onboarding and retention.
About the company
Netlify is a platform designed for web developers and teams, providing continuous deployment, scalable hosting, and an integrated set of services to streamline the creation and management of modern web applications. It serves businesses aiming to enhance their development workflows and online presence.
What you'll do
- Build and own paid acquisition strategy across multiple channels
- Manage relationships with external agencies and set performance expectations
- Oversee budget planning and ROI reporting for paid spending
- Work with Marketing Operations for measurement and attribution
- Define target audiences and collaborate on messaging for campaigns
What we're looking for
- 6+ years in demand generation or performance marketing in B2B SaaS
- Hands-on experience with paid search, paid social, and retargeting
- Experience scaling a paid acquisition program from the ground up
- Proven ability in managing agency relationships
- Knowledge of marketing attribution and measurement
Nice to have
- Experience marketing to developers or technical audiences
- Experience with product-led growth models