74K–92K EUR / year
Senior Demand Generation Specialist, Hotels (12M FTC)
MarketingOn-site — Paris, France
Published on 2026-09-30
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About this role
Join Airbnb Hotels as a Senior Demand Generation Specialist to lead the inbound marketing strategy for hotel acquisitions across EMEA. This role involves building and scaling multi-channel programs, tracking metrics, and collaborating with sales and marketing teams to optimize lead generation. You will help shape Airbnb's B2B demand generation efforts for hotels.
About the company
Airbnb is a global online marketplace that connects travelers with hosts offering unique accommodations and experiences in various destinations. The platform serves individuals seeking short-term lodging as well as hosts looking to monetize their properties.
What you'll do
- Define and own the EMEA inbound strategy
- Build and scale multi-channel inbound programs
- Own the lead capture to MQL handoff process
- Design LinkedIn campaigns with regional teams
- Develop outbound-assist sequences for AEs
- Partner with Global Marketing for collateral and landing pages
- Track and report on pipeline metrics
- Run co-marketing and referral programs
What we're looking for
- 8+ years in B2B demand generation or growth marketing
- Experience building inbound programs from scratch
- Hands-on experience with Salesforce and marketing automation tools
- Strong analytical approach to campaign management
- Data-driven with ownership of funnel metrics
- Experience using AI for campaign automation
- Strong sales alignment instincts
- Fluent in English; additional languages a plus
Nice to have
- Experience in marketplace, hospitality tech, or SaaS environments
- Comfortable with ambiguity and shaping own scope
- Experience operating globally across regions/languages