133K–186K USD / year
Senior Developer Marketing Manager, Lifecycle & Growth
MarketingRemote — United States, Canada
Published on 2026-10-21
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About this role
Own the developer marketing journey from first touch through signup, product activation, and continued engagement. Lead lifecycle programs and improve the Developer Hub’s conversion performance to grow adoption of 1Password’s developer tooling.
About the company
1Password provides secure password management solutions for individuals and businesses, helping users safely store and share their sensitive information. The company serves a diverse clientele with a range of products designed to enhance security and streamline user experience.
The team
Developer Relations
Stack
Customer.ioHubSpotBrazeIterableAmplitudeMixpanelPostHogAPIs
What you'll do
- Build capture-to-activation flows for event, social, and community leads.
- Design lifecycle programs for onboarding, activation, adoption, re-engagement, and expansion.
- Define product activation milestones and segment messaging by behavior, role, language, technology stack, and source.
- Own the Developer Hub’s strategy, messaging, and conversion; run continuous tests across pages and signup flows.
- Create or direct tutorials, quickstarts, sample applications, changelogs, and email content.
- Measure the funnel from first touch through activation and retention, and share findings to inform product and messaging decisions.
What we're looking for
- 4+ years in developer, lifecycle/CRM, or growth marketing for a technical or developer-facing product.
- Demonstrated success building lifecycle programs that improve activation and retention.
- Hands-on experience with marketing automation and product analytics tools.
- Experience improving website conversion, including A/B testing.
- Strong writing skills and an understanding of what developers find useful and credible.
- Comfort collaborating with engineers and developer advocates and trying technical products.
- Able to work independently and communicate clearly in a remote, async-friendly team.
Nice to have
- Product-led growth, free-to-paid conversion, or open-source adoption experience.
- Experience with events, community programs, developer communities, or docs-led growth.
- SQL, HTML, CSS, scripting, or SEO experience.
Benefits
- Equity grant and RSU program for most employees.
- Generous paid time off.
- Health benefits and retirement matching.
- Parental leave top-up programs.
- Paid volunteer days.