237K–355K USD / year
Senior Director of Performance Marketing
MarketingWorkplace — New York, NY
Published on 2026-10-16
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About this role
Duolingo is seeking a Senior Director of Performance Marketing to lead user acquisition efforts across multiple markets for its products. The role involves overseeing strategy, budget, and performance measurement, while managing a team of performance marketers.
About the company
Duolingo is a language-learning platform that offers a variety of courses and tools to help users learn new languages through interactive exercises and innovative technologies. The company also develops educational products like Duolingo Math and employs a range of professionals to enhance its services.
What you'll do
- Lead and grow a team of performance marketers
- Own the global paid acquisition budget
- Set the measurement standard for the team
- Translate channel performance into investment plans
- Build creative production that scales
- Manage agency and ad tech partners
- Flex spend with the organic calendar
- Partner closely with Marketing Analytics, Finance, and Product
What we're looking for
- 12+ years in performance marketing
- Track record of managing large user acquisition budgets
- Experience with incrementality tests and LTV models
- Judgment to cut spend when necessary
- Fluency with mobile attribution
- Experience collaborating with Product and Engineering
- Strong written communication skills
Nice to have
- Experience in walled garden ecosystems like China
- Experience scaling creator or UGC programs
- Experience managing acquisition across multiple products
- Passion for Duolingo's mission