SMB Go-To-Market Lead

About this role

Photoroom is seeking an SMB Go-To-Market Lead to drive acquisition and revenue for established eCommerce merchants. The candidate will own the go-to-market strategy, create impactful campaigns, and lead a team while remaining hands-on with marketing efforts.

About the company

Photoroom provides advanced photo editing solutions and tools designed to enhance e-commerce and marketing experiences. The company serves businesses by enabling seamless image background removal and other editing functionalities through its platform.

The team

GTM Managers team

What you'll do

• Own SMB merchant acquisition and revenue
• Build B2B channels and scale partnerships
• Create viral campaigns
• Personally run major campaigns quarterly
• Lead and grow a team of 2 GTM managers
• Be the voice of the merchant
• Orchestrate marketing campaigns
• Measure impact and adjust strategies

What we're looking for

• 8+ years in GTM or product marketing
• Track record of acquiring eCommerce merchants
• Experience in B2B channels
• Strong creative background with viral campaigns
• Player-coach mentality
• Data-driven approach
• Fluent in modern AI tools
• Fluent English

Nice to have

• Experience with Shopify or eCom platforms
• Network of eCom founders and agencies
• Community building experience
• Experience in fast-growing AI or PLG companies

Benefits

• Regular team gatherings and retreats
• 25 days annual leave + RTT
• Competitive equity package
• €1,000 annual learning budget
• Private health insurance
• Mental health support via MokaCare
• Sports and cultural activities reimbursement
• Relocation support available

Hiring process

1. Screening call with Talent Manager
2. Technical interview with Hiring Manager
3. Take-home assignment and live review
4. Culture fit interviews
5. Reference check and offer