Senior Growth Marketing Manager, Influencer Affiliates

About this role

Lead and scale Airbnb’s US and Canada influencer affiliate program, balancing strategic growth initiatives with hands-on campaign and relationship management. The role focuses on delivering high-quality influencer content and measurable ROI, while developing tactics that can be deployed globally.

About the company

Airbnb is a global online marketplace that connects travelers with hosts offering unique accommodations and experiences in various destinations. The platform serves individuals seeking short-term lodging as well as hosts looking to monetize their properties.

The team

Growth Marketing team

What you'll do

• Manage program ROI and influencer relationships across the US and Canada, including content reviews and payments
• Identify, recruit, and onboard influencer talent
• Develop editorial calendars and campaign briefs with Communications and local teams
• Partner with media teams to amplify influencer creative in other channels, starting with paid social
• Pilot new program tactics and capabilities for potential global deployment
• Produce weekly and monthly KPI reporting, manage budgets, and present findings to leadership

What we're looking for

• 8+ years of influencer marketing experience at a consumer-facing ecommerce company or global consumer brand
• Track record of scaling and managing influencer marketing programs
• Expertise in influencer and paid social strategies across Instagram, TikTok, YouTube, and Pinterest
• Strong communication, project management, and organizational skills
• Fluency in financial metrics, modeling, and forecasting
• Ability to navigate ambiguity and build processes

Nice to have

• Experience in social media and affiliate marketing
• Familiarity with CreatorIQ, Impact, or Sprinklr

Benefits

• May be eligible for bonus, equity, benefits, and Employee Travel Credits