72K–90K GBP / year
Senior Influencer Manager
MarketingWorkplace — London, United Kingdom
Published on 2026-11-04
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About this role
Lead Airbnb’s UK influencer programme, delivering earned, organic and paid creator campaigns aligned with local and global priorities. Build creator partnerships into communications and campaign narratives, and measure their impact on commercial performance and long-term brand health.
About the company
Airbnb is a global online marketplace that connects travelers with hosts offering unique accommodations and experiences in various destinations. The platform serves individuals seeking short-term lodging as well as hosts looking to monetize their properties.
The team
UK Communications team
What you'll do
- Own end-to-end influencer campaigns, from creator sourcing and briefing through contracting, delivery and reporting
- Partner with Brand Marketing and Paid Media teams to prepare creator content for amplification and secure permissions
- Build influencer activity into campaign narratives and press strategies
- Identify, vet and develop relationships with UK creators across Instagram, TikTok and YouTube
- Manage creator briefs, onboarding, content reviews, contracts and agency relationships
- Track campaign performance and report on commercial, brand health and sentiment metrics
- Coordinate logistics for creator stays and experiences
- Identify key opinion formers and third-party validators for reputation campaigns
What we're looking for
- 8+ years of experience in communications, influencer marketing, talent partnerships or social-first content strategy
- Deep knowledge of the UK creator landscape and culturally relevant casting
- Experience building creator partnerships into integrated earned, social and reputation campaigns
- End-to-end experience across organic and paid influencer campaigns, including usage rights, whitelisting, dark posting and contracting
- Strong negotiation, writing, campaign management and stakeholder skills
- Familiarity with CreatorIQ, Sprinklr or similar tools
- Belief in influencer marketing as a driver of long-term brand equity
Nice to have
- Experience with Airtable
- Knowledge of Gen Z culture, consumer and media trends