Senior Integrated Campaign Manager

About this role

Own integrated B2B growth campaigns from planning through execution and optimization, with success measured by pipeline and revenue outcomes. Partner across marketing and sales to create a consistent buyer journey and convert campaign interest into opportunities.

About the company

Oyster is a global employment platform that lets companies hire, pay, and manage workers in other countries through employer-of-record and related services.

The team

Go To Market, Marketing, Demand Generation; reports to the Director of Demand Generation and Growth Marketing.

What you'll do

• Plan and run multi-channel demand-generation campaigns, including webinars, email, events, content syndication, direct mail, and demo programs.
• Build quarterly campaign plans and allocate program spend against pipeline goals.
• Develop campaign messaging and content with Product Marketing and Brand.
• Create sales enablement materials and align with BDRs on campaign follow-up.
• Manage campaign timelines, budgets, resources, and ROI.
• Use performance data and A/B testing to optimize campaigns and build repeatable playbooks.

What we're looking for

• 6+ years of B2B integrated or demand-generation marketing experience.
• Demonstrated campaign ownership tied to pipeline generation or revenue outcomes.
• Working knowledge of attribution and pipeline measurement.
• Hands-on experience with AI tools for campaign planning, content, or workflow automation.
• Experience with Salesforce and HubSpot or equivalent CRM and marketing automation platforms.
• Strong cross-functional communication and presentation skills.
• Fluent written and spoken English; reliable home internet.

Benefits

• 40 days of paid time off per year, including holidays and vacation, or more where required locally.
• At least three months of paid parental leave.
• Monthly wellbeing allowance and mental health support.
• Home-office equipment stipend.
• Equity offered in some country compensation tiers.